CONTENTS
Page 7 Introduction
Page 9 Everybody Wants To Be, But Not Everyone Wants To Become
Page 11 The Difference Between An Amateur And A Professional Is Details
Page 13 Don’t Do It Just Because You Can
Page 15 Know Thy Audience
Page 17 If They Don’t Know How It Is Done, They Don’t Know How It Is Done
Page 19 Have Mentors, Go Beyond Them
Page 21 You Don’t Have To Be Ignorant To Be Original
Page 23 Promotion And Publicity Gets Them Through The Door Only Once
Page 25 The Backdrop Should Make You Look Good
Page 27 Words And Actions Affect Logic, Music Affects Emotion
Page 29 Don’t Stand Behind The Table
Page 31 Conclude Your Show With The Creation Of Good Will
Page 33 The Innocent Hand Rises High, The Guilty Hand Has To Die
Page 35 Don’t Just Plan What You Will Do. Plan What You Will Do Between What Will You Do.
Page 37 No Cost Means No Value
Page 39 Walk On
Page 41 People Don’t Care Much About Who You Are Until They See What You Can Do
Page 43 Separate The Reveal From The Steal
Page 45 If It Looks Like You Don’t Know What You Are Doing, People Assume You Don’t Know What You Are Talking About
Page 47 If It Looks Like You Do Know What You Are Doing, People Assume You Do Know What You Are Talking About
Page 49 Make Everything Appealing. When Possible, Also Make It Interesting
Page 51 Punching, Punching, Punching
Page 53 Don’t Call Them Silks And Sponge Balls
Page 55 Have An Act
Page 57 Seriously, Have An Act!
Page 59 Have Passion To Find Out Why Things Do Not Work
Page 61 The Key Costuming Concerns Are Interest, Appeal, And Credibility
Page 65 When People Say They Don’t Like Magic, Magic Usually Is Not The Problem
Page 67 Methods Do Not Make The Magic. Magicians Make The Magic
Page 69 The Audience Is Your Best Teacher
Page 71 Get To The Funny Fast
Page 73 Surprises For The Eyes, Puzzles For The Mind, Mystery Object Lessons
Page 75 When Performing For Children, Remember Who Signs The Check
Page 77 A Volunteer From The Audience Is A Representative Of The Audience
Page 79 It Is Doubtful That You Are The Exception That Proves The Rule
Page 81 Don’t Get So Crafty That You Stop Growing And Making Discoveries
Page 83 Earn The Right To Do It Wrong
Page 85 The Cost Of A Trick Rarely Corresponds To The Value
Page 87 Love Your Audience
Page 89 Know How To Bow
Page 91 Don’t Penalize The Punctual
Page 93 Spend Money On Your Assistants
Page 95 To Hold The Attention Of The Audience You Need To Have Your Own Attention
Page 97 When It Comes To Mistakes, Your Reaction Governs Their Reaction
Page 99 Don’t Stay The Same
Page 103 Final Thought